Toeffectively communicate, we must realize that we are all different in the waywe perceive the world and use this understanding as a guide to ourcommunication with others.
Duringa negotiation, it would be wise not to take anything personally. If you leavepersonalities out of it, you will be able to see opportunities moreobjectively.
It ishard to change our point of view in a conflict. Most often, it is because weare not nearly as interested in resolving the conflict and possibly creatinga new ‘pearl’ as we are in being right.