Duringa negotiation, it would be wise not to take anything personally. If you leavepersonalities out of it, you will be able to see opportunities moreobjectively.
Duringthe Depression, or back when we were fighting Hitler, people didn't have timeto sue a company if the coffee was too hot. There were urgent, pressingproblems. If you think you have it tough, read history books.
Prepareby knowing your walk away [conditions] and by building the number ofvariables you can work with during the negotiation... you need to have a walkaway... a combination of price, terms, and deliverables that represents theleast you will accept. Witho