Duringa negotiation, it would be wise not to take anything personally. If you leavepersonalities out of it, you will be able to see opportunities moreobjectively.
To effectivelycommunicate, we must realize that we are all different in the way we perceivethe world and use this understanding as a guide to our communication withothers.
We cannot always control our thoughts, but we can control our words, and repetitionimpresses the subconscious, and we are then master of the situation.
