The leaders who work most effectively, it seems to me,never say ‘I.’ And that's not because they have trainedthemselves not to say ‘I.’ They don't think ‘I.’ Theythink ‘we’; they think ‘team.’ They understand theirjob to be to make the team function. They
We cannot always control our thoughts, but we can control our words, and repetitionimpresses the subconscious, and we are then master of the situation.