Duringthe Depression, or back when we were fighting Hitler, people didn't have timeto sue a company if the coffee was too hot. There were urgent, pressingproblems. If you think you have it tough, read history books.
The ear tends to be lazy, craves the familiar and is shocked by the unexpected; the eye, on the other hand, tends to be impatient, craves the novel and is bored by repetition.
My fathersaid: you must never try to make all the money that's in a deal. Let theother fellow make some money too, because if you have a reputation for alwaysmaking all the money, you won't have many deals.