There may be said to be two classes of people in the world: those who constantly divide the people of the world into two classes and those who do not.

Keepthings informal. Talking is the natural way to do business. Writing is greatfor keeping records and putting down details, but talk generates ideas. Greatthings come from our luncheon meetings which consist of a sandwich, a cup ofsoup, and a good idea

It'sthe repetition of affirmations that leads to belief. And once that beliefbecomes a deep conviction, things begin to happen.

Icannot give you a formula for success, but I can give you the formula forfailure: Try to please everyone.

Tofight fear, act. To increase fear wait, put off, postpone.

Themost important of life's battles is the one we fight daily in the silentchambers of the soul.

Thedeepest principle of human nature is the craving to be appreciated.

All marriedcouples should learn the art of battle as they should learn the art of makinglove. Good battle is objective and honest never vicious or cruel. Good battleis healthy and constructive, and brings to a marriage the principle of equalpartnership.

It is easier to be brave from a safe distance.

The pessimistsees difficulty in every opportunity. The optimist sees opportunity in everydifficulty.

Pleasure is by no means an infallible critical guide, but it is the least fallible.

Thereverse side also has a reverse side.