We cannot always control our thoughts, but we can control our words, and repetitionimpresses the subconscious, and we are then master of the situation.
Thesubconscious part in us is called the subjective mind, because it does notdecide and command. It is subject rather than a ruler. Its nature is to dowhat it is told, or what really in your heart of hearts you desire.
Duringa negotiation, it would be wise not to take anything personally. If you leavepersonalities out of it, you will be able to see opportunities moreobjectively.
