The ear tends to be lazy, craves the familiar and is shocked by the unexpected; the eye, on the other hand, tends to be impatient, craves the novel and is bored by repetition.
Myfather said: you must never try to make all the money that's in a deal. Letthe other fellow make some money too, because if you have a reputation foralways making all the money, you won't have many deals.
We cannot always control our thoughts, but we can control our words, and repetitionimpresses the subconscious, and we are then master of the situation.
