Neverforget the power of silence, that massively disconcerting pause which goes onand on and may at last induce an opponent to babble and backtrack nervously.
Onecomes to believe whatever one repeats to oneself sufficiently often, whetherthe statement be true or false. It comes to be dominating thought in one'smind.
The ear tends to be lazy, craves the familiar and is shocked by the unexpected; the eye, on the other hand, tends to be impatient, craves the novel and is bored by repetition.
