My fathersaid: you must never try to make all the money that's in a deal. Let theother fellow make some money too, because if you have a reputation for alwaysmaking all the money, you won't have many deals.
Duringa negotiation, it would be wise not to take anything personally. If you leavepersonalities out of it, you will be able to see opportunities moreobjectively.
What isthe shortest word in the English language that contains the letters: abcdef? Answer: feedback. Don't forget that feedback isone of the essential elements of good communication.