Thedeepest principle of human nature is the craving to be appreciated.

Effectivecommunication is 20 percent what you know and 80 percent how you feel aboutwhat you know.

In thebusiness world, everyone is always working at legitimate cross purposes,governed by self interest.

There isno squabbling so violent as that between people who accepted an ideayesterday and those who will accept the same idea tomorrow.

If youare planning on doing business with someone again, don't be too tough in thenegotiations. If you're going to skin a cat, don't keep it as a house cat.

It doesnot do to leave a Dragon out of your calculations, if you live near him.

When regard for truth has been broken down or evenslightly weakened, all things will remain doubtful.

There's no point in arguing with partisan supporters. Their views are their identity.Nothing you can tell the most phlegmatic follower.

Keep things informal. Talking is the natural way to do business. Writing is greatfor keeping records and putting down details, but talk generates ideas. Greatthings come from our luncheon meetings which consist of a sandwich, a cup ofsoup, and a good idea

It is better to suffer wrong than to do it, and happier tobe sometimes cheated than not to trust.

Itis all right if you talk to yourself. It is all right if you answer yourself.But when you start disagreeing with the answers, you've got a problem.

A lost battle is a battle one thinks one has lost.