Myfather said: you must never try to make all the money that's in a deal. Letthe other fellow make some money too, because if you have a reputation foralways making all the money, you won't have many deals.
Changemeans movement. Movement means friction. Only in the frictionless vacuum of anonexistent abstract world can movement or change occur without that abrasivefriction of conflict.
Duringa negotiation, it would be wise not to take anything personally. If you leavepersonalities out of it, you will be able to see opportunities moreobjectively.