There are questions of real power and then there arequestions of phony authority. You have to break through the phony authorityto begin to fight the real questions of power.
Never[enter] into dispute or argument with another. I never yet saw an instance ofone of two disputants convincing the other by argument. I have seen many ontheir getting warm, becoming rude and shooting one another.
Duringa negotiation, it would be wise not to take anything personally. If you leavepersonalities out of it, you will be able to see opportunities moreobjectively.
