Duringa negotiation, it would be wise not to take anything personally. If you leavepersonalities out of it, you will be able to see opportunities moreobjectively.
My fathersaid: you must never try to make all the money that's in a deal. Let theother fellow make some money too, because if you have a reputation for alwaysmaking all the money, you won't have many deals.
The mostintense conflicts, if overcome, leave behind a sense of security and calmthat is not easily disturbed. It is just these intense conflicts and theirconflagration which are needed to produce valuable and lasting results.
