Reasonand emotion are not antagonists. What seems like a struggle between twoopposing ideas or values, one of which, automatic and unconscious, manifestsitself in the form of a feeling.
Prepareby knowing your walk away [conditions] and by building the number ofvariables you can work with during the negotiation... you need to have a walkaway... a combination of price, terms, and deliverables that represents theleast you will accept. Witho