Rakesh Roshan has taken the prized Diwali release to the next level. Moving away from the traditional Friday release, Rakesh Roshan has decided to release Krrish 3 on Sunday, November 3, which is Diwali. Confirming this development, Rakesh Roshan says, "November 3, is an auspicious day. So we're releasing Krrish 3 on that day." However, there is a section of exhibitors who are not too pleased with the decision. Roshan Singh, a prominent exhibitor of Bihar says, "It's a known fact that people don't see films on Diwali day, at least not in North India. Diwali day is restricted to spending time with the family and relatives. With due respects to Rakeshji, the film will lose out completely on the crucial Friday and Saturday collections, and there will be thin attendance in Sunday when Krrish 3 opens, in many parts of the country."