Salman Khan's popularity and B.O. power has grown by leaps and bounds in the past few years. What is also interesting to note is his strength on the internet and social networking sites like facebook and twitter. To make the most of Salman's online popularity, Thums Up, the brand that Salman endorses, will now be making its presence felt on Salman's social media space. To start with, the said brand launched their new TVC featuring Salman yesterday. The brand even created an initial hype on 'Thums Up YouTube' brand channel.

Talking about this, Salman said that this is a reflection that audiences are spending time across different screens. Meanwhile, the brand's spokesperson said that Salman's Facebook page has a fan base of over 7.7 million, and he has 3.45 million Twitter followers. Buzz is that the brand has also signed an agreement with 'Being Human - The Salman Khan Foundation', which will jointly promote, conceive and execute charitable and social activities.