The International Advertising Association Leadership Awards (IAA) held at the Grand Hyatt, Mumbai, recently saw Bollywood's box office queen Katrina Kaif honoured as "Brand Endorser of the Year" at the association's first ever award function in India.

Representing brands like Etihad, Lux, Panasonic, Pantene, Slice and Yardley to name a few, Katrina proved to be the rightful owner of the award with an unmatched brand success track record. With nominations helmed by Research Company A.C Nielsen and audited by Ernst and Young, the actress was declared Brand Endorser of the Year by the virtue of her huge fan following, screen presence and value she lends to her brands.

The International Advertising Association is the world's only globally-focused integrated advertising trade association with membership representing Advertisers, Agencies and the Media. Not too long ago, Katrina was also voted the most powerful celebrity endorser, in a celebrity-brand association recall study conducted by Ormax Media and also ranked the Most Favorite Film Star - Female in the Small Wonders report. While there's no doubting Katrina Kaif being a consistent lucky mascot at the box office, she has also gone on to be the front runner on the popularity charts, beating her contemporaries for 2 consecutive years. Katrina emerged in the Numero Uno position on esteemed trade magazine Box Office India's annual report card - that conducted a detailed study on the collections and territory-wise performance of Bollywood's leading actors.