After playing infamous gangster characters like Chandu Nagre (Company) and Maya Dolas (Shootout At Lokhandwala), Vivek Oberoi returns to familiar territory, this time around, essaying the role with a twist in Ramesh Taurani's 'Jayanta Bhai Ki Luv Story'.

Talking about what makes this "Bhai" different from the rest reveals Vivek Oberoi, "Jayanta is basically the wrong bhai at the right place. While he fancies himself as a serious bhai and is pretty good at whatever he does, Jayanta is also a fun-loving, good-natured guy. He's naive and this creates problems for him." Adding that, "I wanted to surprise myself, the audience, with all that you can do with a 'bhai' character. Jayanta is very vulnerable and emotional. He's very real, that's what makes him endearing and entertaining."
 
Interestingly Kiran Kotrial, who scripted the Kumar Taurani production, calls Jayanta's character a mix of what happens when Company's Chandu meets Aditya of Saathiya. Says Kiran, "The kind of character Jayanta is and the way he speaks, only someone born and bred in Mumbai can enact perfectly. Vivek's character is like Company's Chandu meets Aditya of Saathiya. We've seen both aspects of Vivek as an actor. When you merge the two, you get an interesting combination." Kumar Taurani's 'Jayanta Bhai Ki Luv Story' stars Neha Sharma opposite Vivek while the film hits theaters on 15th February 2013.