The Broadcasting division of UTV announced the launch of its latest offering, UTV STARS The Official Channel of Bollywood, a specialty entertainment channel, dedicated exclusively to Bollywood and its most sought after celebrities.

The launch of the channel was announced in a grand ceremony at JW Marriot, Mumbai. The event was graced by the presence of Bollywood biggies such as Yash Chopra, Karan Johar, Farah Khan, Ashutosh Gowarikar along with Ronnie Screwvala.

Having revolutionized the Movie Production industry in the past 6 years and established a strong foothold in the Broadcasting industry, the UTV Group, the leader of Bollywood launches the brand UTV STARS. The group proposes to offer the viewer outstanding content packaged in the glamour, shimmer and shine that’s truly Bollywood.

Research suggests that Bollywood is omnipresent. Bollywood never ceases to fascinate its followers. The average viewer is exposed to a plethora of Bollywood centric content across all platforms. However, the sporadic presentation of the content is what makes his appetite even richer. Simply put, the viewer is yearning for holistic content. UTV STARS is an invitation to be part of the dream world of Bollywood. It is both glamorous and approachable. It promises to satiate the viewer’s appetite for exceptional content that showcases the land of ‘Bollywood’ from the inside.