Bollywood superstar Shah Rukh Khan will kick off the world premiere of his tour - "Access All Area" - with a performance at the ensuing 18th Dubai Shopping Festival 2013, starting next month, an official said on Monday (December 10).

SRK's special show is expected to be tentatively scheduled on January 17 - midway during the Dubai Shopping Festival which commences January 3 and ends February 3, said Saeed Al Falasi, director, Strategic Alliances, Dubai Events & Promotions Establishments (DEPE).

This year, the Dubai Shopping Festival is being marketed as "Dubai At Its Best" and the month-long event promises to be the biggest ever in its history since 1996, bringing the best across its sectors for locals and visitors alike, Al Falasi told media-persons on Monday afternoon.

He assured people that Dubai Shopping Festival 2013 will surpass "all previous editions in style, size, turnover and grandeur" with the entire city decked up to welcome international shopaholics, prizes worth crores of rupees on offer and a spectacular itinerary of international events to keep all regaled and occupied.

The major highlights this year include the world's highest catwalk at 442 metres at the iconic Burj Khalifa, and the Omega Dubai Desert Classic, a PGA European Tour sanctioned event with a $2.50 million prize pool with big names like Tiger Woods in attendance.

Last year, Dubai Shopping Festival attracted nearly four million visitors who collectively splurged a whopping $413 million, making it one of the most happening and lucrative events in the international calendar.

"Ever since its launch, Dubai Shopping Festival has witnessed a growing number of visitors from India and this market has the potential to grow exponentially in the coming years. Indians comprise a vibrant part of United Arab Emirate's (UAE) society, constituting a significant segment of the total international crowds thronging DSF," Al Falasi pointed out.

Besides Shah Rukh Khan's concert, Dubai Shopping Festival 2013 will feature various mega-events like Layali Dubai, street carnivals, street and midnight fashion shows, sporting attractions and cultural events from different countries.

Besides the shopping and gift vouchers, there will be weekly draws for Infiniti, Ferrari and Nissan Patrol cars, gold prizes worth 15 kg of the precious metal and instant scratch-and-win worth up to Rs.2 million on purchase of pearls and watches at over 6,000 retail outlets in 70 malls.