Shah Rukh Khan & Katrina Kaif for the first time come together for an ad campaign for the beauty soap bar – Lux! These Bollywood superstars who need no introduction, will endorse two new sensuous variants of the product in their first ever endorsement together.

In 2005, the Baadshah of Bollywood – Shah Rukh Khan came onto the brand and featured in a memorable TVC with Hema Malini, Sridevi, Juhi Chawla and Kareena Kapoor. Once again, Shan Rukh Khan will feature in a stunning Lux commercial with the gorgeous Katrina Kaif who will drive him ‘Bekaboo’!

The magical fragrance of Lux that’s driving Shah Rukh Khan ‘Bekaboo’ has been created by world renowned perfumer Didier Gaffet. In Shah Rukh Khan’s words, ‘The fragrance of Lux reminds me of being happy and being in love’.

At the shoot, Shah Rukh Khan said, “I’m happy to be associated with Lux yet again! The fragrance of Lux will captivate you just as it has made me ‘Bekaboo’. The fragrance of Lux that stands for love and sensuality brings out the lover in me.”

Katrina Kaif adds, “Lux for me is a very special and iconic brand; it symbolizes beauty. When I think of Lux, I think of fun and spontaneity. Lux embodies a type of a woman rather than just soap and of course the fragrance that embodies sensuality. Lux’s amazing fragrance makes the whole experience of bathing fun!”

The campaign has been shot and directed by French director- Juan Delcan. Gulzar has composed the sufi music score for the ad and sung by Sonu Nigam. Katrina has been styled by leading Bollywood fashion designer Rocky S.