The ticket sales of director Yash Chopra’s swan song have begun today and the first day first shows at Pune and Bangalore are almost sold out. It will be war this Diwali, with Shahrukh Khan’s Jab Tak Hai Jaan and Ajay Devgn’s Son Of Sardaar releasing on the same date. Devgn is going from pillar to post to ensure that his film gets enough shows, but it doesn’t seem like he will be able to do much.

After all, JTHJ is director Yash Chopra’s last film and the powers that be at Yash Raj Films will ensure that their film gets all the exposure it can manage. We were surprised when we saw that the ticket bookings of the Yash Chopra romance started today in Pune and Bangalore – the first day-first show is almost sold out.

It is very easy to say that Shahrukh’s film has the upper hand this Diwali, but we wonder why the sales of Son Of Sardaar tickets haven’t begun yet. Perhaps the makers are counting on the BO clout of the leading man and Salman Khan’s patronage to propel it to success. What could go in SOS‘s favour is that those who don’t get tickets for JTHJ might end up watching SOS. For now, Devgn and gang are still fighting their case against Yash Raj Films.