Britannia Tiger, one of the power brands in the kids segment, has joined hands with the largest power-brand of the film industry, Salman Khan – the Tiger of Bollywood. The superstar, whose appeal cuts across segments and geographies, will play a crucial role in further enhancing Tiger’s core values through his association with the brand, its products and promotional activities.

Said Salman Khan, “I am very happy to be representing a brand like Britannia Tiger as it reaches out to kids and talks to them, which I also very much enjoy doing. This association is also very special to me because my family and I are regular consumers of Britannia biscuits and the very mention of Britannia brings their famous jingle ‘ting ting ting ting’ to my mind. I really look forward to a happy and successful association with Britannia Tiger.”

Anuradha Narasimhan, Category Director, Health and Wellness, Britannia Industries, said, “The Tiger brand is about kids – on one hand it is about fun and drool, and on the other, it is about energy and nutrition. We found a great fit for Britannia Tiger with Salman Khan, someone who is extremely passionate about fitness and a healthy lifestyle, and equally passionate about children and their education and health.

We are delighted to have him as our brand ambassador and we are sure this association will take our brand to new heights.” Britannia Tiger is a leading biscuit brand that has glucose biscuits, cream biscuits and chocochip cookies. Tiger enjoys an extensive appeal and has a wide consumer franchise.