India’s most-preferred natural hair care brand Vatika, from the House of Dabur, is being relaunched in a premium avatar. To mark the re-launch, Dabur India Ltd has announced the signing of Bollywood star Priyanka Chopra as the new face of Dabur Vatika Premium Naturals Shampoo range.

On this occasion, Dabur India Ltd. Category Head-Hair Care Ajay Motwani said, “We will be launching a 360-degree national media campaign to communicate the new Vatika Premium Naturals range.

The campaign, featuring Priyanka Chopra in thematic TVCs, brings alive ‘Natural’ hair care with a fresh, engaging ‘Can your hair dance’ creative idea. The brand has been moving forward on its strong growth trajectory and ended the second quarter with a 40.2% growth. The new initiative is expected to further boost the growth momentum.” On her association with the brand, Priyanka Chopra said, “I am a strong believer in the goodness of nature for my daily hair care routine.

The scientifically-proven and chosen ingredients in the all new Dabur Vatika Premium Naturals shampoo range is a unique offering for women like me and offers the goodness of nature for the best treatment of my hair. I have personally experienced the benefits of making a switch to naturals, and hence I am endorsing the biggest natural shampoo brand in the country.”