Bollywood Youth Icon Shahid Kapoor and Director of Pioneer Mr. Toshiyuki Shindo unveiled the new range of In-car entertainment products “MIXTRAX”. It’s a new model of Pioneer’s latest technologies MIXTRAX is an innovative technology which creates a nonstop mix of an entire music library with DJ effects, to create a club-like atmosphere in ones car.

Mr. Shahid Kapoor, Brand Ambassador, Pioneer India Electronics said, “I feel very happy, here to launch the new car audio product of pioneer. I believe that music can touch the soul and even more so when you hear it right.” The 2013 line up with technological advancements such as MIXTRAX, spread across wide options to choose from will add to the variety and diversity of the existing product portfolio of Pioneer.

MD Mr. Toshiyuki Shindo, Pioneer India said, “it’s a great moment for me that we launch a new range of pioneer car audio product. Pioneer has always been the frontrunner when it comes to technology and quality, and is renowned for its innovative products.”

Marketing Manger of Pioneer India Gaurav Kulshrestha said, “The new models are designed to take consumer’s experience up a notch with a plethora of new and improved functions, delivering an ultimate in-car entertainment experience.”

Yatin of Pioneer India Said, “it’s pleasant to have Shahid Kapoor the Brand Ambassador of Pioneer India as he is a youth icon and I feel Pioneer has something which relates with young generation and today’s world.”

Pioneer brought in the smart solutions for this generation’s smart consumer. The new range of products that Pioneer has to offer is another step forward in aligning the Indian market with our success in global market. Miss India 2010-2011 Niharika Raijadha and Miss India 2011-2012 Vasuki along with producer Bonny Duggal were seen at the event.