Bollywood is known for its heartless world and forgettable relationships. But recent act of Bollywood's Baadshah Shahrukh Khan, have proved this wrong again by roping in his alleged bête-noire Ajay Devgan as Brand Ambassador for the South Africa's Championship League Twenty20.

The development has been taken as Shahrukh's apparent step to bury the hatchet and Ajay's smart move to promote his forthcoming film Son of Sardaar. The duo were highlighted as actors - 'not sharing good rapport' but things seems to have changed for them and ongoing IPL season promotions are just one step in this direction.

Its recently released promos are showing Ajay conveying his warm wishes to the players and teams participating in league. The promotional ad shows KKR logo intermittently in its background with beaming Ajay speaking,'Champions League T-20 Jeetvana Zaruri Hai'.

Ajay is reportedly a big fan of cricket and follows developments religiously. According to sources close to him, he never misses any cricket action and keeps himself informed of all development.

And if this is not enough, here is another development which indicates that duo's relationship is growing strong. The much hyped Shahrukh Khan's Jab Tak Hai Jaan and Ajay Devgan's Son Of Sardaar will be released on same day.

However, it will be interesting to see the developments taking place in forthcoming IPL matches. Whether Ajay will be able to visit South Africa for further promotions or will stay back. With ball in his court, it is to be seen that how Ajay tackles this new found favor?