The much awaited phenomenon from Sony Entertainment Television's Kaun Banega Crorepati has lived up to expectations, scorching TV screens and shattering it the highest opening out of all three seasons on the channel. Powered by its campaign 'Sirf Gyan Hi Aapko Aapka Haq Dilaata Hai' winner amongst the viewers with 6.1 TVR and 5.3 TVR respectively for the iconic opening episodes aired TVR, and established shows.

In key demographic segments like SEC A and B homes, it has delivered 7.7 and 8.3 respectively. Says Sneha Rajani, (Sr.EVP & Business Head SET), "KBC 2012 has had a record breaking opening and has seen the highest opening this year across all shows on GEC's breaking all previous records. We were confident that viewers would really enjoy watching this season of Kaun Banega Crorepati.

The numbers more than corroborate this. We are really pleased with the opening week results and there is a lot more to look forward to on the show in the days to come. Overall we are delighted at the performance of all our shows and over the next 4 to 5 weeks we aim to further consolidate our position."

Produced by Big Synergy Media Ltd, this season of KBC was launched at the weekend slot from Friday to Sunday at 8:30 p.m on September 7, 2012 with the rendition of a powerful narrative on 'Gyan' by none other than the one and only Amitabh Bachchan in his classic baritone. KBC was viewed by over 29 millions spectators across the country over last week.