Straightening, blow drying and curling - as an actress, Priyanka Chopra has to go through several hair treatments. To keep her tresses healthy, she says she regularly goes for champi (oil massage for hair). "Being in the cine business, my hair goes through a lot of styling and chemical treatment on a daily basis. I make it a point to nourish my hair with its weekly dose of 'champi'. It nourishes my hair from within and makes it stronger from within," Priyanka, who has been signed on to endorse a hair oil brand, said in a statement.

The actress admits that she has been a "loyal user" of the oil brand since her mother introduced her to it many years ago. Priyanka Chopra follows in the footsteps of other actresses like Jaya Prada, Sridevi, Juhi Chawla, Karisma Kapoor and Rani Mukerji who have also endorsed hair oil.