Game show "Kaun Banega Crorepati", to be hosted by megastar Amitabh Bachchan yet again, will be back in its prime time slot, channel officials said Tuesday. "It will be a prime time show. I can't tell you the exact slot because we are in discussion we are brain storming the right time. But certainly it will be a prime time slot," Sony Entertainment Television (SET) senior vice president and marketing head Danish Khan told IANS.

"We have not decided the days but the talks are on. We will soon make an official announcement," he added. KBC had been slotted for either 8.30 or 9 p.m. time band so far. The channel Thursday announced yet another marketing and communication campaign "Sirf Gyaan Hi Aapko Aapka Haq Dila Sakta Hai" as the communication theme for the upcoming season of the game show.

"The challenge was how do we take the philosophy to the next level. We came up with 'Gyaan hi aapko aapka haq dilata Hai' because it's a great factor to empower people. When you see the show you will see shades of that," said Khan. "One of the most important part of the show is how we democratise the entire KBC. We have taken immense pain with lot of pleasure to ensure that we expand the base of KBC. Every time you are going to see KBC episode, you will see a small India."

Amitabh Bachchan, who has been hosting various seasons of KBC for quite some time, will be seen again for the KBC 2012 as well. Khan says they can't think of anyone else in his place. "There is absolutely nobody like Mr Bachchan. His appeal transcends across all the age groups. He can relate and connect with people of all backgrounds. His command over the language Hindi, English and many other local language, his humility and sincerity these are the factors that drives his popularity." "And that brings immense popularity to our show. People are eager to watch him again on KBC. I can't think of anybody else."