Jism 2, set to release on August 3, is growing in popularity by the day.  While there were many who predicted that Sunny's big screen venture won't be as enticing since she had been seen by one and all in a far more risque avatar over the internet, the fact that her 'Jism 2' outing is catching everyone's attention is making Bhatts smile the widest.

"What else explains lakhs of hits that the promo has already fetched for itself", says Mahesh Bhatt, "Audience is still curious about Sunny despite seeing her in hardcore videos. That's human psychology.  Also, it says a lot about the film as a whole because people are not stupid to pay money for watching something that they can do free of charge on their computers.  He warns though that despite all the explicit content, audience should be well prepared that 'Jism 2' is after all an Indian film which has to adhere to Censor guidelines.

After all, you can never ever go to the extent of bringing on sexual titillation which is already available online for the consumer. It is impossible to get that kind of imagery.  So what do you do? You make a cocktail where you have someone like Sunny along with a definite story and a narrative as well.  This means that while we have an adult movie actress as one of the important components of the film, she is after all a part of it and not a whole", explains Mahesh Bhatt. We are waiting to see how it actually translates into moving images once the film hits the screens on 3rd August.