The movie has Kareena Kapoor playing a high profile actress whose career goes off track and whose personal life tailspins into chaos. The actress has, in an interview, described her character in Heroine as a “bipolar” and “schizophrenic” personality. Madhur Bhandarkar himself revealed the first poster on his Twitter page. "Presenting the 1st poster of Heroine to all my well wishers. Hope you like it," Bhandarkar tweeted.

While we like the idea depicted in the poster, what jars is Kareena’s spotless make-up and neat hairdo, which would make sense when a heroine gets ready for a shot, but not when she’s lying on a bed, with a wine glass tipped over by her side. A bit of tousled hair and smudged mascara would have added to the feel.

Anyhow, Heroine is slated to hit the theatres on September 14. The film also stars Arjun Rampal as a popular filmstar and Randeep Hooda as a cricketer. Both the men have a relationship with Kareena Kapoor’s character in the film. There is also a steamy scene between Kareena and Arjun Rampal.