Aamir Khan’s show Satyamev Jayate may have slumped a bit on telly ratings, but the show is indeed making the impact where it matters. Impressed by Aamir Khan's advocacy of generic drugs, Bihar has sought the Bollywood star's help to create awareness and popularise the medicines among the people in the state, a minister said Sunday.

"I have requested Aamir Khan to lead a campaign to help the Bihar government create awareness about generic drugs and popularise it," said Ashwani Kumar Choubey, the state's Health Minister. Choubey said the government would make official announcement about the campaign after receiving a confirmation from Aamir.

"We hope that sensitive actor Aamir Khan will accept our request to lead a campaign for popularising generic drugs in Bihar," Choubey said. He feels Aamir's association would help the government to reach common people and educate them about the importance and utility of cost-effective generic drugs.

The state government had decided to provide generic medicines in all the government hospitals and health centres, but the policy was yet to be implemented, said Chaubey. He said, last year, the government ordered the supply of only a generic medicine to health centres for free distribution among patients.