Parachute Advansed announced Deepika Padukone as their new face and brand ambassador. She will be part of their latest "World's Best Hair" campaign. Deepika was part of the brand back in 2007, and now she is back to the Parachute Advansed family for the World's Best Hair campaign.

Talking on her return to the brand, Deepika said, "It feels great to be back with Parachute Advansed. It has always been a brand that has been close to me, and it understands the hair care needs of today's urban women. More than that, it's been a moment of great pride for me to go through a recent international hair research, which has found that Parachute Advansed gives you the World's Best Hair."

The timeless elegance and confidence that Deepika exudes is characteristic of the ideal Parachute Advansed girl. She is a spirited yet graceful personality, which all Parachute Advansed users can identify with; as they are urban women who need effective yet caring solutions for their hair care needs. The campaign also urges everyone to pass on the World's Best hair compliment to all those in your life who have great, gorgeous hair.