A premier digital media company Thursday announced the launch of the first online retrospective from Vinod Chopra Films on a popular website. Internet users in India now have the opportunity to watch eight super hit movies from the banner for free. Starting May 7, 2012 and lasting through September 2012, the festival showcases a selection of films from the banner, some of which will be available online for the first time.
Bollywood fans and movie aficionados can catch super-hit movies such as ‘3 idiots’, ‘Munna Bhai MBBS’, ‘Lage Raho Munna Bhai’, ‘Parineeta’, ‘Parinda’, ‘Khamosh’, ‘Mission Kashmir’, and ‘Kareeb’. Each movie will be available for viewing on the website for 60 days from the day of launch.
Commenting on the partnership, the Managing Editor of the website, Prem Panicker, said: "For movie buffs, the Vinod Chopra Films label has been a guarantor of quality -- entertainment with a mind and heart. VCF has produced films that have defined their time." "Online consumption, particularly of entertainment content, is growing exponentially, and the signal we get from our audience is that they are primed to enjoy such premium content," Panicker added.
Vinod Chopra Films CEO Sameer Rao: said "In launching the online Vinod Chopra Films retrospective, we are happy to partner with the website and take the benefit of their wide reach and strong editorial programming to bring our iconic films to online Indian audiences."
A recent report from FICCI-KPMG highlighted that India saw a growth of 21 percent in unique viewers across video sites from 2010 to 2011, a clear reflection of the growing popularity of the medium. Studies show that users seek primarily entertainment and news content in online videos.
The report also notes that the Indian online user on an average consumes 7.6 hours of video per month, up from 4.8 hours per month in 2010. Last year, in a first, children`s full-length animation movie 'Super K' had an exclusive online premiere the website. More recently, it also hosted a children`s film festival, coinciding with the summer holidays, showcasing ‘Bal Ganesh’ and ‘Stanley Ka Dabba’.
