Producer-director Kunal Kohli is leaving no stone unturned to promote Teri Meri Kahaani (TMK). The filmmaker is planning various activities around the globe to ensure that the film continues to create buzz. The promotions will kick off on June 7 at the International Indian Film Academy (IIFA) Awards, Singapore. Soon after, the film’s lead actors Shahid Kapur and Priyanka Chopra will travel to Australia for the opening of the Indian Film Festival at Melbourne, which will be held from June 11 to 22.

“As the film releases on June 22, the Melbourne festival will close with a private screening. It’s an honour for us,” says Kohli adding, “We will be guests of the State of Victoria, Australia and also have lunch at Melbourne Cricket Ground. All of us are cricket buffs so it will be thrilling to be there. Shahid and Priyanka are both excited to showcase their film in the emerging film markets around the world.”

At IIFA, the lead pair will be seen performing individual dance acts. “We will also have premieres in London, Toronto and Dubai and numerous other, big and small cities visits in India,” says Kohli, who believes that it’s important for Indian films to be exposed to international festivals as it contributes to the growth of Bollywood cinema.

“Film festivals such as Cannes, Stuttgart (Germany) or Melbourne help create awareness about Indian films all over the world. Of late, even foreigners are showing active interest in watching  Bollywood films. When I was at Stuttgart last time, the Germans knew me! I was pleasantly surprised. I credit Yash Raj Films for marketing their film and hence popularising Indian cinema in Europe,” he says.