Ever since the photograph of Aishwarya Rai Bachchan, who gave birth seven months ago, with double chin appeared, it has sparked outrage.Former Miss World and Bollywood star Aishwarya has been criticised by followers who suggest she should have lost her baby weight following the birth of her daughter. Since the birth of her daughter in November last year, Aishwarya has been open about the fact that she is in no hurry to lose the few extra pounds she gained during her pregnancy.

The actress defended her choice, saying she wanted simply to ‘enjoy motherhood.’ But with the star, who married Abhishek Bachchan, the son of India’s most loved film star Amitabh Bachchan in 2007, tipped for her 10th appearance at Cannes next week, furious speculation is mounting as to how she will look. Commentators have been unkind, lambasting the star for letting her fans down.

Many have gone a step further, suggesting the star has a ‘duty’ to her fans to regain her pre-pregnancy figure. One website posted a video of the star looking less than her usual svelte self, flicking between photographs of her pre-birth, and photos now. Called ‘Aishwarya Rai’s shocking weight gain’, the clip, which came accompanied by elephant sound effects, has been seen more than 500,000 times.

Dozens of similar videos have been posted, each with viewing figures in the tens or hundreds of thousands. Comments left after the video proves that many of those watching have little sympathy for Aishwarya. “She is a Bollywood actress and it is her duty to look good and fit,” the Daily Mail quoted one comment. “She needs to learn from people like Victoria Beckham who are back to size zero weeks after their delivery,” another said.

It has opened up a debate in the country, and beyond, about the attitudes held towards women in the public eye. Some unkind fans have compared Aishwarya to Victoria Beckham, saying she should lose weight as quickly as Victoria did after her four pregnancies. “Aishwarya is like a goddess,” said show business columnist Shobhaa De in the New York Daily News by way of explanation. “She is held up as the ideal of beauty and so there is an expectation on her to look perfect at all times.

“The role models being held up are Angelina Jolie and Victoria Beckham, but our body frames are different ?" we have wider hips and curves ?" so this whole business of looking desperately skinny two weeks after giving birth is a western import,” she said. Cinema professor Shohini Ghosh added that women in India were up against an almost impossible task.

“There is a glorification of motherhood in India and Indian cinema,’ he told the paper. “But people are confused because they don’t know whether to glorify Aishwarya in her new motherhood or lament that she is not looking like a runway model,” he said. Some, however, have come out in defence of the star, saying that she, like any new mother, should be focusing on her infant, not her diet.

“She is a real women looking after a baby. We should be concern for her health and happiness especially if she is nursing the baby. Not the Western belief of expecting people in the spot light to lose all weight in month. If she? dieted what will happen to the baby’s diet,” one said.

“That’s because Aish is not one of those selfish ones who puts the focus on their bodies instead of their babies, which makes them moody and ineffective as parents,” another said. “Kudos to you Aish for keeping it real and letting your baby have all the bonding and attention she needs with you. Enjoy your life,” another added.