Emraan Hashmi made a rather local entry at the music launch of Shanghai, as he came in an autorickshaw, much to the amusement of the crowds present. The actor even took to the stage dancing to some of the songs in absolute tapori style, as the rest of the cast and crew cheered him on. Abhay Deol and Kalki Koechlin were conspicuous by their absence, but Dibakar Banerjee and Vishal Dadlani and Shekhar Ravjiani tried to make up for their absence and even doled out a few numbers on their own.

They even shared several interesting anecdotes while shooting for the film, as well as recording the songs and had the crowds in splits with some of the incidents. The event was also marked by a item dance performance by Scarlett, who danced to a film track, totally filmi style.