The movie has already garnered lot of attention for its unusual story line and now dairy brand Amul has come out with its unique tribute to Shoojit Sircar’s ‘Vicky Donor’. The advertisement shows a caricature of what seems like Ayushmann Khurrana, the lead of the film, surrounded by little babies and holding a bowl of Amul butter. The header says ‘Vicky, Do Na’ indicating the butter in Vicky’s hand.

The film has been produced by John Abraham and narrates the story of a sperm donor. During the promotions of the film, the makers had spoken about artificial insemination and in fact John had urged the youth to donate sperms in fertility clinics. Amul seem to have picked that up and cheekily made it as their tag line. The tag line says ‘Donate generously’. Now weather they are talking about sperms or Amul butter, that’s for us to decide.