IPL viewership slump worries advertisers

Posted In : Sports
(added 12 Apr 2012)

IPL viewership slump worries advertisers

Blame it on fatigue, format or form, television ratings for the fifth edition of the Indian Premier League cricket tournament has been the lowest ever among the editions of the tournament till now. According to TAM Sports, a unit of TAM Media Research Pvt Ltd, the average television viewer rating for the first six matches, has fallen sharply to 3.76. The fourth season (last year) had a rating of 4.63.

(added 12 Apr 2012) / 965 views

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