While Shah Rukh Khan, who agreed to become the brand ambassador of West Bengal in February, will not charge a penny for this, this magnanimous gesture has strengthened the case for his Indian Premier League team, Kolkata Knight Riders, to get amusement tax exemption from the state government.

While the exact quantum of benefits from this exemption is yet to be calculated, last year KKR paid Rs 25 lakh by way of amusement tax to the state government. Besides, KKR paid Rs 35 lakh to the Cricket Association of Bengal for matches played at Eden Gardens.

Image: Shah Rukh Khan.
Photographs: Mark Blinch/Reuters