Deepika Padukone is certainly on a roll. After being romantically paired opposite her ex-flame Ranbir Kapoor in ‘Yeh Jawani Hai Deewani’, she also bagged the film ‘Kochadaiyaan’ starring South superstar Rajinikanth. Not just that, she has another film in her kitty titled ‘Cocktail’, where she’ll be seen sharing screen space with Saif Ali Khan.

And, looks like the lady has taken some serious inspiration from her co-actor Saif. A few days after Saif was caught in a brawl, reports of the actor hiking his brand endorsement fee started doing the rounds. And now, buzz is that Deepika has also hiked her fee for a particular product.

According to reports, the actress has been endorsing the product from the past four years now and the advertising campaign had increased sales by 15 percent, prompting the company to sign her for Rs.5 crore for renewing the contract.