Madhur Bhandarkar started shooting for Heroine on June 8, 2011 with Aishwarya Rai Bachchan playing the female lead. The actress was asked to gain weight for the film and that she did. However, her public appearances gave rise to speculations that the Bachchan bahu might be pregnant. Though Ash had rubbished the reports, her much exited father-in-law Amitabh Bachchan on Tuesday night announced to the world that Abhi and Ash are soon expecting a visit from the stork.

But the actress has no time to celebrate the joy as she is on an action packed start-to-finish schedule for Madhur's Heroine. However, the ace filmmaker plans to wrap up the film's shoot in 45 days, thereby giving Ash the time to be with her family, enjoy getting pampered as takes a step forward each day to becoming a mother.

Amidst all this, will the film's promotions or its success at the box office be affected is a crucial question. But Madhur Bhandarkar and his team see no need to push the panic button. A source revealed, "Madhur is not worried about Heroine's promotions or how Ash's pregnancy will affect the film's success. We shouldn't forget that Ash is a popular and successful actress and her getting married didn't affect her fan following. She enjoys a loyal fan following and it will not be affected by her becoming a mom."

The source also revealed that Madhur is looking to release the film around November this year and the promotional activities will be planned to suit Ash. For sure, the soon-to-be mom will be pampered by not just her family but her directors and co-stars too on the sets.