Saif Ali Khan is presently the talk of B-Town. From reportedly punching a businessman to his marriage with longtime girfriend, actor Kareena Kapoor, he’s leading the pack in terms of news. Reasons enough for the Khan nawab todemand a higher wage deal.

A source informs us, “Saif usually gets around Rs2.5 crore for any endorsements. But apparently he has suddenly demanded a higher amount for new endorsements being offered to him. It looks like the whole brawl incident has instead helped the nawab, as brands scurry in to cash in on his present limelight.”

According to the source, Saif is demanding double the amount he previously used to get,which comes to around Rs5 crore. Wondering what kind of reactions he was met with? Apparently the advertisers are more than happy to comply. “The advertisers know that he is making the news right now. Furthermore, his movie Agent Vinod is also up for release. “Everyone wants to cash in on his new brand value, the value of which is pretty high right now. And everyone wants to benefit from their new ‘cash cow’ right now,” the source adds.l