After having the whole of Bollywood going 'Ooh La La' over her curvaceous gyrations, Vidya Balan has now managed to add one more feather to her cap of achievements. She has now been roped in as the brand ambassador of Victoria's Indian Film Festival to be held in Melbourne this year.

Talking about this honour, Vidya said that she is delighted to be named as the brand ambassador of the said festival and that she loves the format of the festival and the wide range of films screened there. She also added that the festival not only showcases the best of Indian cinema, but also provides a platform for young, upcoming filmmakers through its short film competition.

Recalling her association with the Melbourne city, she said that when she was in Melbourne, she was smitten by the city and its love for films and its multi-cultural spirit. She added that she is confident that the festival will contribute greatly to add to that spirit. The 10-day festival will take place in mid-2012 and will showcase the depth and diversity of the Indian film industry.