Recognizing tobacco as a major killer, the government Thursday launched a music video to give teeth to its anti-tobacco campaign. Sung and composed by popular singer Shaan, appointed tobacco control ambassador last year, the 3 minute-48 seconds long track.

`Life Se Panga Mat Le Yaar` will be broadcast on television channels from Thursday. It is already being aired on radio channels. "We hope the youth will internalise and live the message we want to give out, that tobacco is a `panga` we can all live without," said Shaan.