Filmmaker and actor Aamir Khan was planning a grand theatrical launch of the first look for his forthcoming film Talaash the teasers of which were to be out with Agneepath that releases today. However, the actor has had to shelve his plans of the big event, after fire broke out on the sets of his TV show on Monday, throwing his schedule in complete disarray.

According to a source, a big event was being planned for the first look, as the film is special for the actors and the filmmakers in more than one way. “It’s after 10 years that Aamir has reunited with Farhan (filmmaker Farhan Akhtar) and Ritesh (producer Ritesh Sidhwani) after Dil Chahta Hai. Also Aamir has teamed up with two of his favourite actresses again with whom he’s had the biggest hits in the past Kareena Kapoor (3 Idiots) and Rani Mukerji (Ghulam), so naturally everyone was excited about it and planning a big celebration.”

What made the launch even more special is that it’s the first time in India that a digital poster is being released for a film. “There are a lot of moving images that will culminate into a still poster. It’s being done for the first time in India,” confirmed an insider. Apart from releasing it with Agneepath, the actor now plans to launch it on the social networking site Facebook that the actor is quite active on. “He is always in touch with his fans on FB, so he thought it’s the best way to connect with them through this poster,” adds the source.

Also, the source adds, Aamir thought that it’s the best way to curb the fakes doing the rounds. “Ever since the film has started, several websites have been putting up fake or self-created posters for circulation. Releasing this poster online now, would keep that in check as people can have a direct access to the originals,” the source informs. The film directed by Reema Kagti, that’s slated for a summer release this year, is a suspense thriller that will see Aamir play a cop. Buzz also suggests that it’s a love triangle between the three leads.