Curves are sexy again. With Bollywood beauties such as Kareena Kapoor, Vidya Balan and Sonakshi Sinha scorching the silver screen with their curvaceous bodies, it seems the Hindi film industry is back to embracing curvy women in all their splendour, shunning the new age size-zero trend.

According to film analysts and fashion designers, Bollywood is shedding its recent obsession with skinny actresses and waking up to curves. Kareena, who made the lean and mean look a rage, losing oodles of weight to flaunt a bikini-fit figure in Tashan, is back to her previous self. She looked full and plump in her last release Ra. One, sizzling on-screen with her item number Chammak Challo.

Vidya has brought back the curves in fashion this season with The Dirty Picture. "We are women and it is necessary we look like one," she said. Chitrangada Singh, who steers clear of the thin fad, added: "I love my curves... that's what makes you a woman." "I think curves are here to stay. It has always been the ultimate Indian male fantasy," film critic Taran Adarsh said.

Recent developments in the fashion world also point to the return of curves on the ramp. Designer Narendra Kumar got the curvy Sonakshi to walk the ramp for him at Lakme Fashion Week, while designers Sonia Mehra and Neeta Lulla opted for Zarine Khan and the curvaceous Esha Deol with her mother Hema Malini.