The rule 'you are as good as your last film' seems to have found an exception: Ranbir Kapoor. Irrespective of the play of fortunes his last venture Rockstar had on the box office, the Kapoor lad has gone ahead and hiked his fees to Rs.15 crore a film.

Considering that not many of his movies have done good business - and this includes his last release Rockstar, which in spite of a wonderful opening at the box office, fizzled out within a week - the new price has left many producers and directors dumfounded.

It has also raised concerns about the actor's viability, whose last film first day collection didn't even reach the amount of his fees. The team of Rockstar (Imitiaz Ali and Ranbir) has been caught partying till wee hours of the morning to celebrate the nonexisting success of their film.

"Someone from the family needs to drill sense into Ranbir and his coterie of advisors, who have gotten into the glorification of the star leading him to take such a step," a source said. However, a few have a different view. "The film industry is again looking up, and whenever it does, a chosen few demand their pound of flesh, pegging it back," avers one of them.