Ra.One, Bollywood superstar Shah Rukh Khan's expensive sci-fi flick, has turned in a profit just three days after release, the head of the production company said on Friday. Kishore Lulla, the CEO of Eros International, which produced the movie, told ET that Ra.One has broken all box office records for Diwali so far. "I am already into profit ," Lulla said. Shah Rukh Khan's riskiest and most expensive film so far opened on Diwali, Wednesday amidst much expectation about its box office numbers and how it will stack up against rival Salman Khan's Bodyguard, a huge hit when it was released a few months ago.

Bodyguard raked in Rs 21.5 crore in the first day, a record number. Lulla says that RA.One made a net collection of Rs 18.5 crore on the first day, and Rs 25 crore on the second day. Gross (excluding entertainment tax) two-day collections were Rs 67 crore. RA.One's first day collections led many to believe that the movie had underperformed expectations.

The move received mixed reviews and social media, internet chat rooms mobile phone inboxes were abuzz with jokes, sarcastic one-liners about Shah Rukh's labour of love supposedly falling short of viewer expectations. Shah Rukh also had another mountain to climb -- none of his movies so far have crossed Rs 100 crore in revenue, while all three of Salman's biggest hits managed to cross that magic figure.

Bollywood trade figures on Friday are also a shade lower than Lulla with many saying that first day collections were Rs 15.5 crore while the second day was Rs 22-23 crore. But Lulla poo-poohs such comments saying that the movie has set a new record for Diwali with first day collections of Rs 18.5 crore, much higher than Golmal 3, which netted Rs 8.5 crore. Lulla says that his firm will still end up with 53-55% share of the revenue after the multiplex operators and single-screen theatre owners take their share.