What will be new about the first look of Akshay Kumar starrer `Rowdy Rathode`? The makers of the actioner have roped in painters to hand paint the first poster of the movie.

The film, also starring Sonakshi Sinha, is being co-produced by Sanjay Leela Bhansali and UTV, who are trying to revive the culture of handmade posters, which took a back seat in the 1990s.

Bhansali and UTV are bringing back the style by roping in painters to make the first look of Akshay`s `Rowdy Rathore`, said a source adding that this is the first time in years that an actor will have his portrait in the get up of his character as a first look. Directed by Prabhu Deva, `Rowdy Rathode` also marks Akshay`s return to the action genre.